Small Business & Marketing Coaching
Brand Book & Style Guide
Art Direction & Brand Photography
Wix Website Design & Setup
Graphic Design
Content Creation
Social Media Posts & Custom Templates
Online Business Profiles Setup

An organic juice bar with new ownership was undergoing a location change and full re-brand. The new owner was in need of all new branding and materials for The Juice Lab marketing efforts, and quickly, to avoid delaying re-opening.

I utilized a multi-phase plan, prioritizing time-sensitive tasks with the shortest deadlines, to build the branding and marketing from the ground up:

• Phase 1 – Physical Location Grand Opening
• Phase 2 – Establish Online Presence
• Phase 3 – Grow Authority & Customer Engagement
• Phase 4 – Marketing Hand Off / Consultant-Based Support

Marketing Strategy
SEO & Website Management
Analytics & KPI Tracking
Paid Advertising (Digital & Print Ad Campaigns)
E-commerce
Customer Journey Oversight
Event Management
Graphic Design & Content Creation
Photography/Videography
Social Media Management
Email Marketing
Communications

I joined Sculpt MD to update branding to exemplify their standing as the top-rated premier medical spa in the Bay Area, build out their online presence, and increase new leads, consultations, and patient retention.

I held responsibilities at every step along the customer journey and used analytics to strategize with the owner and office manager for which new treatment and product specials to campaign.

Industry Research & Competitor Analysis
Brand Naming, Identity & Style Guide
Brand Voice & Language
Art Direction & Brand Photography
Graphic Design
Shopify Website Setup & Management
Pitch Deck Creation
Social Media Management
Email Marketing
Marketing Communications
Paid Advertising – Google Ads/Facebook Ads Manager

What first started as a way to unite corporate teams remotely during Covid-19, Seize The Box then turned into a successful online shop for refined modern gifting made simple.

I participated in every step of company creation — from brand ideation, researching industry trends, identifying goals & KPI, and strategic business planning to retail product selection, setting up/managing the Shopify website, and establishing marketing campaigns.

I owned the creative for custom corporate orders, social media content creation and management, email marketing, and more.

I employed (and enjoyed!) the holistic undertaking of not only the creative tasks involved in branding and marketing, but also working with internal teams to create processes and automations that implemented strategies and drove success.

Brand Naming & Style Guide
Brand Photography
Content Creation Guide for Instagram & TikTok
Social Media Templates
Marketing Materials
Store Inventory Curation

Since I was already providing my branding and marketing skills towards Seize The Box, the owners enlisted my expertise in creating a brick & mortar sister company, Oliver & Gold.

Over the course of 4 months I assisted in brand conceptualization, design and naming, and once Danville, CA, was chosen as the shop location, I completed a local competitor analysis and target customer profile with community demographics in mind.

Then we used my research to curate the store inventory, and I set up Oliver & Gold’s style guide and design templates for use in future marketing projects — including for print design, shopping bags, and social media posts.

Event Management
Marketing Materials Design
Business Development
Graphic Design
Content Creation
Public Relations & Communications
Event Photography & Videography
Social Media Management
WordPress Website Management

As the Communications Manager for the Great Pacific Race, I played a pivotal role in facilitating effective team communications. I ensured that all participants and stakeholders were consistently informed and engaged through regular updates, briefings, and support, fostering a strong sense of community and collaboration.

My event management skills were crucial in planning and executing key aspects of the race, from pre-race briefings with internationally based teams to post-race celebrations in Hawaii. Additionally, I led the marketing strategy, managed PR, and created engaging content and campaigns that captivated our audience, drove participation and buzz for the race, and amplified the race’s impact across various platforms.

Social Media Management
Email Marketing
Graphic Design
Content Creation
Photo & Video Editing
Business Development

My responsibilities included creating content for Caspian’s new client proposal decks, email marketing campaigns, social media accounts, and miscellaneous marketing materials required for workshops, seminars, and events.

Caspian’s business model was built on curating in-person experiences, but in 2020, due to COVID-19 social distancing guidelines, a new strategy was needed. I assisted Caspian in transitioning its upcoming client events from in-person to remote. These efforts ultimately led to the founding of a new company, Seize The Box.